Monday, May 16, 2011

Amazon's Ad-supported Kindle Helps it Sell More E-readers

Amazon says the $114 ad-supported version of the Kindle e-reader is riding high as its best-selling item in electronics.

With the Amazon tablet expected to launch sometime in 2011, Amazon could use lower prices to reel in customers loathe to spending money on the more expensive iPad tablet. Having the devices carry ads could help the company turn a buck while selling its devices cheaper.

Considering how many of your applications run wild with ads, a cut-rate Amazon tablet with discreet advertisements could be a boon for consumers who want a tablet on the cheap.

Amazon's "Special Offers" Wi-Fi-only version of the Kindle, which includes homepage and screensaver advertisements, was a good idea to help it lower the price. It is $25 cheaper than the $139 Kindle. 

Read more at PC World